THE BEAT DROP 🥁
A pulse of the culture.
If you’re reading this it’s another Sunday in the culture, and Young Thug’s leaked jail calls still has us all in chokehold. Not to mention, former rivals Latto and Ice Spice up linked up for the plot and delivered the music video for their collaborative effort “Gyatt.” Lastly, rumors are strengthening that a new JAY-Z album is looming upon us.
THIS WEEK’S TRACKLIST 💿
The most important news items of the week.
Young Thug did an interview with Big Bank to explain himself over the treasure trove of phone calls that have leaked over the past week of him talking about everybody from Drake, Future and Kendrick Lamar. A call of him chatting it up with someone not named Mariah the Scientist did as well
Speaking of beefs, Latto and Ice Spice squashed theirs with “Gyatt” and made an appearance on Kai Cenat’s Mafiathon.
Meanwhile, Cardi B was getting ready to drop Am I the Drama? and took it to the streets. Literally.
Cash Cobain fueled rumors that a JAY-Z project is on the way.
Drake’s Iceman Episode 3 streamed live with a slew of snippets…but left fans underwhelmed. He also appeared on Bobbi Althoff’s new show for a lighthearted conversation.
2 Chainz announced that he’d be releasing a memoir titled, The Voice In Your Head Is God.
Warren G became co-owner of the Long Beach Baseball Club.
Future’s son with Ciara officially took on Russell Wilson’s last name.
Pras Michel’s sentencing was delayed after emergency colon cancer surgery. It’s been pushed back to October.
Dame Dash filed for bankruptcy.
BARS OF THE WEEK 🎤
Notable quotes or lyrics that made waves.
“Since elementary, bitches said I think I'm all that.” — Latto spitting on “Gyatt.”
“Hit her from the back, I'm her master / Mink on her toes, Alaska.” — Young Thug on “Closing Arguments.”
“I poured so much into him, I can’t even hate him. In jail I thought I hated him... But I don’t wish no ill will on him. No ill feelings at all.” — Young Thug on still loving Gunna still during his interview with Big Bank.
“All those summers of slappers, you owe me.” — Drake on a snippet from the ICEMAN 3 stream.
CHART TOPPERS 📈
Notable top-performing rap and R&B tracks on streaming platforms and charts.
Gunna’s album The Last Wun landed at #7 on the Billboard 100, SZA maintained her top 10 spot at No. 9 and BigXThaPlug entered at No. 10 with I Hope You’re Happy.
Offset's KIARI debuted at #16 with 29K sold.
SOUND WATCH 🎧
Upcoming releases and recent drops worth noting.
Netflix Building The Band winner’s 3Quency released the music video for their single “Top Down” and I had to run it back a few times.
Latto and Ice Spice got in the ring with “Gyatt” and squashed their differences, giving us a plethora of ass-shaking gifs to work with. JaNa from Love Island also made a special appearance!
Summer’s not over yet, because Arya Starr just delivered the music video for “Hot Body.”
Justin Bieber gave us some more bangers with SWAG II, including a feature from THEE Hurricane Chris.
Song by Young Thug called “Closing Arguments” leaked, and he’s sliding and standing on business.
Houston native Josh Levi shared “Hold On.”
Every one went crazy over Drake and Yeat’s “DOGHOUSE.”
"Easy Kill" by Rio Da Yung OG was released.
Joyner Lucas shared a new one called “NVM.”
Buddha Bless and Kodak Black linked up for “Owe Me.”
Trippie Redd sampled Ashanti for “World Boss.”
SG Lewis released his third studio album Anemoia.
Paper Route Woo dropped off “Rick Owens.”
Star Bandz shared her new song “Die.”
Hennessy offered her latest smooth concoction, “On Camera.”
Big Moochie Grape released a Roblox-inspired music video for “Raww Dawwg.”
Queen Naija dropped the sensual “Rain…”
Fredo Bang delivered the introspective “Traumatized Child.”
Veeze released the music video for “L.O.A.T.”
Rema shared “Fun.”
STEAK REPORT 🥩
Feuds, diss tracks and social media spats.
It’s Young Thug vs. everybody right now. More calls were released this week like a multi-million dollar roll out and apparently, Thug had some words for Drake, Future, Andre 3000 and GloRilla.
A music video for a song titled “Closing Arguments” was also released where he dissed YSL members Gunna, Yak Gotti, Slug, DK, Woody, Obama and SlimeLife Shawty.
Watch Thug’s interview with Big Bank in full to get his perspective.
TOUR BUS 🚌
Concert and festival announcements, tour updates and live performance highlights.
Lil Baby’s European tour dates were canceled.
NBA Youngboy had Dallas and Houston turnt for his “MASA” tour.
Dee-1 made a pit stop in Houston for his “Hipocritical Hop Tour.”
The Weeknd announced 2026 tour dates for the “After Hours Til Dawn Stadium Tour.”
G Herbo is set to ring in his 30th birthday at his 1st Annual Birthday Bash on Saturday, October 26th at Chicago’s Wintrust Arena.
FREESTYLE 🎙️
Memes and viral moments.
They saying this Latto and Ice Spice 😭
TRENDSETTERS
Updates on key figures who are driving the culture.
Roc Nation Founder JAY-Z, CEO Desiree Perez and Chairman Jay Brown and VP of Marketing, Bianca Edwards were recognized in Billboard's R&B/Hip-Hop Power Players 2025.
CMG’s Yo Gotti was also recognized, along with Quality Control’s P and Coach K, as well as Top Dawg of TDE, among others.
OUTSIDE 📸
Sightings and appearances.
Megan Thee Stallion and Klay Thompson were seen boo’d up on his boat spending some quality time.
OG Ron C unveiled his new hemp wraps at Rain TX.
Drake was spotted in Paris being escorted by six police cars while shopping.
BIRTHDAYS 🎉
Celebrating artists and industry figures born this week.
Beyoncé, YK Osiris, August Alsina, Eazy-E, Tion Wayne
OUTRO ✌🏽
A final thought.
This week, marked the end of Latto and Ice Spice’s beef and the beginning of a beautiful friendship. “Gyatt” is a cute song and like Pimp C says, there’s always more money to be made together than in a beef.
Hopefully, Young Thug and Gunna catch on soon because my whole playlist is in shambles right now. Please respect my privacy at this time. 😔
xx
omfg who won?!